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Leah Fullerton Brand Ambassador

My role as a brand ambassador and how I got into it and the opportunities it has given me.  

I cycle because I love it. It also keeps me fit and healthy and allows me to meet and share time with friends; that's my motive - sharing a cycling life. With that in mind I was completely surprised when I became a brand ambassador - wow! So how did it happen ... 

I completely stumbled into becoming a brand ambassador. I had no idea that posting photos of my life as a cyclist would bring so much attention. I only started posting photos in 2015, and my first posts were of photos of everything going on in my life. However, that soon changed to just cycling related posts. for no other reason than cycling was such a big thing and a great thing for me.  I would always try to post shots that meant something to me, were of a good quality, and I  would accompany it with a dialogue of what was happening at the time of that shot or an interesting fact about that location, and how I felt... A blog of sorts. I was taken aback that new followers started following me, with the number growing each day. I was extremely humbled and excited to have people from all over the world want to see my posts. The power of social media! 

It didn't take long until I was approached by a cycling apparel company that had started in the USA and had branched into Australia. They wanted to send me a kit and bring me on board as an ambassador representing Queensland (a state in Australia) to finish off 2015. Wow! Since that time, I've been approached by a whole range of other cycling apparel companies, nutritional supplements, rehydration products and various other cycling related products. 

Being a brand ambassador is very mutually beneficial. In the same context that pedalnorth operates, I won't wear or support anything that I don't absolutely love as a quality product. Kits have to be comfortable, made of quality fabrics and look great! What I get out of this is amazing kits for free, I get to improve my profile by showing off these greats looking kits which in turn brings new followers. I also get a lot of comments when I'm out on the road from other cyclists taking a huge interest in what I'm wearing. The companies get exposure to a large number of cyclists, not only locally in Brisbane but through Instagram, from around the world which hopefully means greater sales for them. I can get over 2K likes on a photo of me wearing cycling kits. These companies repost those images on their pages. It's a win win scenario.  


What I think about the range of products available for female cyclists and how that's changed/ is changing

The range of products for women has drastically improved over recent times. It's great that companies such as Specialized have acted on the huge market out there for women and we now have so many options with women's specific bikes, saddles, cycle clothing, helmets, shoes, sunglasses and accessories etc. We still have a little way to go but we no longer have to purchase anything that was designed specifically for men.

Companies have realised that huge market that exists for women and I'm happy to help spread the message about what's available - and wearing great kit is always a bonus!